Type, trends and fashion: a study of the late twentieth century proliferation of typefaces

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/240156

Title: Type, trends and fashion: a study of the late twentieth century proliferation of typefaces
Author(s): Cahalan, Anthony
Abstract: Changes in technology and stylistic developments in the design, use, and reproduction of typeface designs were exponential in the last two decades of the twentieth century. This was due in no small part to the availability of the desktop computer and associated software. Anthony Cahalan investigates this late twentieth century proliferation of Western typefaces by analyzing and interpreting the phenomenon from the perspective of those studied: graphic designers and similar experienced users of typefaces, rather than the general population of computer users. This book documents the way these design and typography professionals saw the type design industry from the inside to provide fascinating 'snapshots in time' of typeface design during this exciting period.
Publication type: Book
Publication year: 2008
Keyword(s): 20th century history; Fonts; Graphic design; Typefaces; Typography; Visual communication
Publisher: Mark Batty Publishers
ISBN: 9780979554612, 0979554616
Publisher URL: http://markbattypublisher.com/books/type-trends/
Peer reviewed