ASEAN’s $300 billion consumer market provides great potential for Australian Businesses. There are various entry modes that businesses need to evaluate prior to embarking into the ASEAN. The rationale for international market entry from previous studies seems to highlight issues about global trends, gain access to untapped markets, etc. (Agarwal and Ramaswami, 1992; Buckley and Ghauri, 1998; Carof, 1993 and Cavusgil, 1994). This paper will provide some background information about the ASEAN, discuss the relevant literature, carry out analysis from secondary data on Australia and the ASEAN, highlight issues about Australia’s involvement in the area and finally provide appropriate strategies for the Australian Businesses.