Exploring the influence of communication on innovation and readiness for change in small business

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/323

Title: Exploring the influence of communication on innovation and readiness for change in small business
Author(s): Burnett, Hermina; McMurray, Adela J.
Abstract: This exploratory study investigates organizational communication, innovation and readiness for change in relation to micro and small business success. It provides insights into how successful small business owners choose different communication channels to innovate and create new ideas in a workplace that is ready for change. The study was conducted on ten small businesses based in Melbourne. An internal analysis of the small business workplace through semi-structured interview and questionnaire was conducted. The findings show that organizational communication plays a vital role in the success of small business and touches on all aspects of small business management and its members and sets the scene for a climate of innovation and change, particularly in the first stages of business development.
Publication type: Journal article
Research centre: Swinburne University of Technology. Faculty of Business and Enterprise. Australian Graduate School of Entrepreneurship
Source: Journal of New Business Ideas and Trends, Vol. 2, no. 2 (2004), pp. 1-11
Publication year: 2004
Publisher: UBP Publishing
ISSN: 1446-8719
Publisher URL: http://www.beverens.com.au/jnbit/issues.php
Peer reviewed