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Title

The value of a language: can decision science and linguistic perspectives converge?

Author(s)

Dhir, Krishna S.;  Savage, Theresa

Abstract

With increased globalization of trade and business in a knowledge-based economy, the choice of an appropriate working language has become increasingly critical for the acquisition of competitive advantage by a corporation. This paper offers a potential approach for the assimilation of the linguistic perspective into the definitions of the economic elements of language.

Publication type

Conference paper

Research centre

Swinburne University of Technology. School of Business

Source

Proceedings of the 32nd Annual Meeting of the Decision Sciences Institute, San Francisco, California, United States, 17-20 November 2001, pp. 258-260

Publication year

2001

Publisher

Omnipress

Copyright

Copyright © 2001 The Authors.

Full text

Peer reviewed