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Complementarity of interpretive and empirical views : a case study in advertiser satisfaction with creative services
List of Titles
Complementarity of interpretive and empirical views : a case study in advertiser satisfaction with creative services
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/4452
- Title
- Complementarity of interpretive and empirical views : a case study in advertiser satisfaction with creative services
- Author(s)
- Hill, Railton M.; Johnson, Lester W.
- Abstract
- Not available.
- Publication type
- Conference paper
- Research centre
- Swinburne University of Technology. School of Business
- Source
- Proceedings 5th Australasian Services Research Workshop, Melbourne, Vic., 12-14 March 2003, pp. 43-48
- Publication year
- 2003
- Publisher
- Department of Marketing, Monash University
- Format
- pp. 43-48
- Peer reviewed
