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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/4458
- Title
- Why should I care? Passion in social and non-profit marketing management
- Author(s)
- Bell, George; Hill, Railton M.
- Abstract
- Not available.
- Publication type
- Conference paper
- Research centre
- Swinburne University of Technology. School of Business
- Source
- Marketing Across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Wthin an Increasingly Global Environment, 2003 World Marketing Congress, Perth, Western Australia, Australia, 11-14 June 2003
- Publication year
- 2003
- Publisher
- Academy of Marketing Science
- Peer reviewed
