Integration of undergraduate curriculum as a strategy to increase the effectiveness of business education

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/4641

Title: Integration of undergraduate curriculum as a strategy to increase the effectiveness of business education
Author(s): Koch, Adam J.
Abstract: Abstract not available.
Publication type: Conference abstract
Research centre: Swinburne University of Technology. School of Business
Source: Annual Conference of the Academy of Marketing Science (AMS 2000), 24-27 May 2000, Montreal, Quebec, Canada, pp. 317
Publication year: 2000
Publisher: Academy of Marketing Science
ISBN: 0 931268 22 2