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A social marketer's response to 'The Development of a Promotion Plan to Improve Public Awareness for a Non-Profit Agency'
List of Titles
A social marketer's response to 'The Development of a Promotion Plan to Improve Public Awareness for a Non-Profit Agency'
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/5659
- Title
- A social marketer's response to 'The Development of a Promotion Plan to Improve Public Awareness for a Non-Profit Agency'
- Author(s)
- Hill, Railton M.
- Abstract
- This article does not have an abstract.
- Publication type
- Journal article
- Research centre
- Swinburne University of Technology. Faculty of Business and Enterprise
- Source
- Social Marketing Quarterly, Vol. 12, no. 4 (2006), p. 59-63
- Publication year
- 2006
- Keyword(s)
- Business; Management
- Publisher
- Taylor & Francis
- Format
- 59-63
- ISSN
- 1539-4093
- Publisher URL
- http://dx.doi.org/10.1080/15245000601051744
- Copyright
- Copyright © 2007 Taylor and Francis.
- Peer reviewed
