Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/5672

Title

Indigenous enterprise in the social context : the New Zealand indigenous entrepreneur

Author(s)

Maritz, Alex

Abstract

This study involves a review of New Zealand indigenous entrepreneurs, whereby the proposition of work-life balance is examined. The New Zealand indigenous entrepreneur is an opportunity based entrepreneur, opting for social integration of work-life balance versus wealth creation. The study introduces a two-tiered research focus on indigenous lifestyle entrepreneurs; incorporating GEM Aotearoa (2005) data and empirical analysis from the Thompson (2002) entrepreneurial character theme questionnaire. GEM Aotearoa included 2002 DIGIPOL surveys, and the second-tier included the distribution of a webbased Surveypro questionnaire to 211 indigenous entrepreneurs. A quantitative analysis of the two-tiered research process was carried out primarily using SPSS and inferential statistics techniques. GEM (NZ) analysis made use of statistics and tabulations in line with international GEM guidelines, whilst the entrepreneurial character theme analysis involved the development of a themed scorecard. New Zealand indigenous entrepreneurs rank decisively high on social entrepreneurship factors of independence and lifestyle, and correspondingly low on the motive to increase personal wealth. Implications include recommendations to synergise the independence motive with wealth creation by enabling the leadership associations in New Zealand indigenous entrepreneurs. The paper creates a framework for additional research in the field of social and lifestyle entrepreneurship across cultures and ethnicity.

Publication type

Journal article

Research centre

Swinburne University of Technology. Faculty of Business and Enterprise. Australian Graduate School of Entrepreneurship

Source

International Indigenous Journal of Entrepreneurship, Advancement, Strategy and Education, Vol. 2, no. 2 (2006), p. 1-15

Publication year

2006

Keyword(s)

Indigenous;  Entrepreneur;  New Zealand;  Lifestyle

Publisher

Te Wananga o Aotearoa

Format

1-15

ISSN

1177-0317

Publisher URL

http://www.indigenousjournal.com/read.html

Copyright

Copyright © 2006 The International Indigenous Journal of Entrepreneurship, Advancement, Strategy and Education

Peer reviewed