Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/19876

Title

Corporate governance in the Australian Football League

Author(s)

Foreman, Julie

Abstract

This presentation will focus on corporate governance practices within the pre-eminent sporting competition in Australia, the Australian Football League. The AFL is the custodian of the most successful football code in the country and is responsible for the organisation of the most popular national sports league and the long-term development of the game. The AFL comprises sixteen clubs from across Australia. Although originally formed as amateur organisations and managed by volunteers, the clubs are now multi-million dollar enterprises run by professional sports administrators and governed by boards of directors. During the 1980s mismanagement in the AFL was common, illustrating the need to improve standards of club governance. The key governance issue in many sports is to ensure continued financial stability whilst limiting the perception by supporters that they are being disenfranchised in favour of corporate sponsors and the media. With this in mind, the discussion will focus on governance practices in AFL clubs.

Publication type

Seminar, speech or other presentation

Research centre

Swinburne University of Technology. Faculty of Business and Enterprise

Source

The Business of Sport : Seminar Series, Birkbeck College, London, United Kingdom, 21 November 2007

Publication year

2007

Keyword(s)

AFL;  Australian Football League;  Corporate sponsorship;  Football;  Governance;  Sports;  Sports administration

Publisher

Birkbeck Sport Business Centre

Publisher URL

http://www.sportbusinesscentre.com/news/2007-11-21