Marketing and service delivery at NewCo Pty Ltd : a case study of marketing and service delivery at a start-up information technology services company

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/21070

Title: Marketing and service delivery at NewCo Pty Ltd : a case study of marketing and service delivery at a start-up information technology services company
Author(s): Leonard, Paul James
Abstract: Abstract not available.
Publication type: Thesis (MBA Project)
Research centre: Swinburne University of Technology. Faculty of Business and Enterprise. Australian Graduate School of Entrepreneurship
Publication year: 2007
Keyword(s): Marketing; Services; Service delivery; Information technology