Search Swinburne Research Bank
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/23753
 Download PDF (Author's final draft) (Adobe Acrobat PDF, -1 bytes) |
- Title
- Hello again Monaro
- Author(s)
- Jackson, Simon
- Abstract
- What’s in a name? With the Australian-designed and manufactured muscle car, the Monaro, to be sold in the USA badged as the Pontiac GTO it is timely to reflect on the symbolism of product brands. [Introduction]
- Publication type
- Journal article
- Research centre
- Swinburne University of Technology. School of Design
- Source
- Curve, no. 1 (Oct. 2002)
- Publication year
- 2002
- Keyword(s)
- Brand name products; Automobiles
- Publisher
- Beesting Publishing
- ISSN
- 1446-4829
- Publisher URL
- http://www.curve.com.au/
- Full text
