Internationalisation of Higher Education is often seen as a great panacea for enhancing socio-economic objectives of developed countries. Indeed often Institutional Research into the phenomenon of Higher Education internationalisation focuses on the perspective of host countries. There is a dearth of internationalisation from the viewpoint of the countries importing University education. The present study aims to at least partially bridge this gap by examining the issue of why Thai students choose to study in Australia. It is hoped that the study may assist South East Asian countries and their Higher Education Institutions obtain a better understanding of why they are net importers of Higher Education.