Malaysia's role as the hub of education has broadened in the wake of the 1997-1998 currency crisis that eventually engulfed most of the world. With the effort by the Malaysian government and private sector initiative, this has triggered the mushrooming of the public and private higher education institutions. This country is now attracting an increasing number of students to join the private and public education institutions. This effort is also in line with the government's move towards making Malaysia a centre of educational excellence. Business school seems to enjoy parallel success with the increasing number of students joining the business school. The Business school is more commercialized than ever before and the demand is also growing at a phenomenal rate. As competition grows, so does criticism. Are we the business education providers doing the right things to cater for the needs of the market? This paper invites a need to revisit our business education system from a market-oriented perspective.