Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/39686

Title

The business of universities in business and industry

Author(s)

Toncich, Dario J.

Abstract

Over the past few decades, universities around the world have endeavoured to establish themselves as 'business friendly', 'business oriented' and, above all, as 'businesses' in their own right. In more recent years, this has led them to become international, transnational, multinational, intersectoral, multilingual, multicultural and, after the advent of the Internet, virtual. Amidst the smoke and mirrors of the university marketing campaigns, however, there is an argument to be made that universities have lost significant credibility with both business and society in general.

Publication type

Conference paper

Research centre

Swinburne University of Technology. Industrial Research Institute Swinburne

Source

Profiles in Industrial Research: Knowledge and Innovation 2002, St Kilda, Victoria, Australia, 15-19 July 2002, pp. 2-4

Publication year

2002

Keyword(s)

Businesses;  Colleges;  Marketing;  Universities

Publisher

Industrial Research Institute Swinburne, Swinburne University of Technology

Publisher URL

http://www.swinburne.edu.au/feis/iris/publications.html