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Permanent link: http://hdl.handle.net/1959.3/39953
- Title
- Defend your property
- Author(s)
-
McKaskill, Tom
- Abstract
- Focuses on the factors to be considered in developing a plan to protect the value of the business. Understanding of the vulnerability of the company; Need for protecting customers from being enticed away from the company; Importance of building personal relationship with customers.
- Publication Type
- Journal article
- Research Centre
- Swinburne University of Technology. Faculty of Business and Enterprise. Australian Graduate School of Entrepreneurship
- Source
- Business Review Weekly, Vol. 27, no. 38 (Sep 2005), p. 57
- Publication Year
- 2005
- Keyword(s)
-
Business enterprises;
Customer relations;
Customer services;
Planning;
Strategic planning
- Publisher
- Fairfax Business Media
- ISSN
- 0727-758X
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