| The 'eyes' have it: how males and females look at models in advertising: an eye-tracker study |
Zubcevic, Nives; Luxton, Sandra |
2012 |
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| Applying the service profit chain to the casino premium player sector |
Prentice, Catherine |
2011 |
Conference paper |
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| Brand salience for durables: an empirically based model |
Vieceli, Julian |
2011 |
Conference paper |
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| Challenges of researching consumers in emerging markets |
Greenland, Steven J. |
2011 |
Conference paper |
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| Clients' expectations of their advertising agencies: creativity and relationship management |
Levin, Elizabeth Carmela; Lobo, Antonio |
2011 |
Conference paper |
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| A conceptual framework on the relationship between nation brand perception and donation behaviour |
Helmi, Jessica; Mulyanegara, Riza Casidy |
2011 |
Conference paper |
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| The curious case of church branding and its impact on church participation |
Mulyanegara, Riza Casidy |
2011 |
Conference paper |
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| Does the softer side of the client-advertising agency relationship matter? |
Levin, Elizabeth Carmela; Lobo, Antonio |
2011 |
Conference paper |
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| Generation Y's antecedents to the creative learning style |
Mitsis, Ann; Foley, Patrick |
2011 |
Conference paper |
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| Investigating sustainable behavioural intentions using a modified version of the theory of planned behaviour |
Rex, Judy; Lobo, Tony |
2011 |
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| Plainly powerful packaging: marketing objectives of cigarette pack design |
Greenland, Steven J. |
2011 |
Conference paper |
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| Service quality, segmentation and casino player retention |
Prentice, Catherine |
2011 |
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| Who is interested in heritage? A profile of heavy heritage 'consumers' |
McDonald, Heath; Leckie, Civilai |
2011 |
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| Evaluating consumer response associated with sponsorship of major sporting events in Australia |
Lobo, Antonio |
2010 |
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| An exploratory study investigating the dimensions influencing consumers’ purchase intentions relating to organic food in urban China |
Chen, Jue; Lobo, Antonio |
2010 |
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