| Advertising, public relations and social marketing: shaping behaviour towards sustainable consumption |
Muratovski, Gjoko |
2013 (in press) |
Book chapter |
|
Peer Reviewed
|
| Exploring sport brand double jeopardy: the link between team market share and attitudinal loyalty |
Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, Daniel C. |
2013 (in press) |
Journal article |
|
Peer Reviewed
|
| Marketing of postgraduate education in Taiwan: issues for foreign universities |
Muthaly, Siva; Lobo, Antonio C.; Jen-Yuan, Jimmy Song |
2013 |
Journal article |
Full Text
|
Peer Reviewed
|
| Are they being served? Linking consumer expectation, evaluation and commitment |
Mason, Chris; Simmons, John |
2012 |
Journal article |
Full Text
|
Peer Reviewed
|
| Assessing international journal impact: the case of marketing |
Rosenstreich, Daniela; Wooliscroft, Ben |
2012 |
Journal article |
|
Peer Reviewed
|
| The bane of the body beautiful |
Zubcevic, Nives |
2012 |
Commentary |
Full Text
|
|
| A comparison of media and live dominant sport consumers |
Karg, Adam; McDonald, Heath; Leckie, Civilai |
2012 |
Conference paper |
Full Text
|
Peer Reviewed
|
| Cultural consumption and souvenirs: an ethical framework |
Brennan, Linda; Savage, Theresa |
2012 |
Journal article |
|
Peer Reviewed
|
| Does plain packaging spell death for cigarette brands in Australia and beyond? |
Greenland, Steven |
2012 |
Book chapter |
|
Peer Reviewed
|
| An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia |
Casidy, Riza |
2012 |
Journal article |
|
Peer Reviewed
|
| The fall of social marketing |
Muratovski, Gjoko |
2012 |
Seminar, speech or other presentation |
|
|
| Fashion and desire in an ecologically sustainable world |
Voogt, Latoya |
2012 |
Journal article |
|
|
| Film audience testing in Australia: capturing the audience before it bites |
Griff, Catherine |
2012 |
Journal article |
|
Peer Reviewed
|
| The influence of occupational commitment on emotional labour |
Prentice, Catherine |
2012 |
Conference paper |
Full Text
|
Peer Reviewed
|
| Investigating the antecedents to loyalty of Internet service providers in Thailand: developing a conceptual model |
Thaichon, Paramaporn; Lobo, Antonio; Mitsis, Ann |
2012 |
Conference paper |
Full Text
|
Peer Reviewed
|
