Showing results 1 - 4 of 4.
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|Title||Authors||Year||Publication Type||Full Text||Peer Reviewed|
|Advertiser satisfaction with advertising agency creative product||Hill, Railton M.||2006||Journal article||Peer Reviewed|
|Advertiser expectations of agency creative product||Hill, Railton M.; Johnson, Lester W.||2004||Journal article||Peer Reviewed|
|Understanding creative service: a qualitative study of the advertising problem delineation, communication and response (APDCR) process||Hill, Railton M.; Johnson, Lester W.||2004||Journal article||Peer Reviewed|
|Goods and services differences in television advertising : an Australian replication||Gauchi, Michael; Hill, Railton M.||2003||Journal article||Peer Reviewed|