Australian manufacturing companies and academic institutions: a comparative analysis of strategic planning

Author(s)

Kelly, Noel H.; Shaw, Robin N.

Available versions

Abstract

This article compares the findings from two surveys of strategic planning practices in Australia: those of academic institutions and those of manufacturing corporations. The similarities and differences are identified and in broad terms explained by the stage of evolution of strategic planning that has been reached by academic institutions when compared to corporations. Given the recent questioning of the value of strategic planning by corporations, the validity of academic institutions continuing on this path is questioned with the conclusion that the planning process per se is desirable.

Publication year

1987

Publication type

Working paper

Source

Faculty of Business staff papers, no. 32

Publisher

Swinburne Institute of Technology

ISBN

9780855905927

Copyright

Copyright © 1987 Noel H. Kelly & Robin N. Shaw. This work is reproduced in good faith. Every reasonable effort has been made to trace the copyright owner. For more information please contact <a href='mailto:researchbank@swin.edu.au'>researchbank@swin.edu.au</a>.

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