Investigating digital design tutorial videos online


Walker, Adam Douglas

Available versions


This thesis investigates the emergence of an online phenomenon and its relationship with digital design. This phenomenon involves geographically distributed individuals sharing information related to a craft or professional practice. In this instance design practice, via video content online, in the form of a tutorial video. Creation of this content involves designers and hobbyists, who are using design applications, recording them and then sharing online the digital processes they have recorded. These digital processes are then viewed by hundreds of thousands of other designers. This content and interaction with it is studied using a content analysis and social network analysis.

Publication year


Thesis supervisor

Nicole Wragg

Publication type

Thesis (PhD)


Copyright © 2017 Nicole Wragg.

Thesis note

Submitted in fulfilment of the requirements of the Degree of Doctor of Philosophy, Faculty of Health, Arts and Design, Swinburne University of Technology, 2017.