The love affair between design and liberal democratic politics is perhaps nowhere more evident in the world today than in the campaigning for the United States' presidential election. The coverage of the races for both the election and the presidential candidate nomination for the National Democratic Party has been marked by significant local and international interest in the visual language employed by Barack Obama's campaign. The winning effect of a sophisticated branding campaign incorporating graphic design on a level not seen before in American politics has not only had first time voters in thrall, but has charmed the mainstream and design press too.
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