Action research in practice: issues and challenges in a financial services case study

Author(s)

Marshall, Peter; Willson, Phyl; de Salas, Kristy; McKay, Judy

Abstract

In this paper we give a direct and personal account of the issues and challenges that occurred in an action research study. The research team consisted of five researchers from two Australian universities. The action research case was carried out in a small financial services company and concerned the development of an information systems strategy. However, the focus of the paper is not on information systems, but on the general methodological issues and problems of action research. The authors hope that readers will benefit from the direct and transparent account of the practical methodological problems encountered in the study.

Publication year

2010

Publication type

Journal article

Source

Qualitative Report, Vol. 15, no. 1 (Jan 2010), pp. 76-93

ISSN

1052-0147

Publisher

Nova Southeastern University

Copyright

Copyright © 2010: Peter Marshall, Phyl Willson, Kristy de Salas, Judy McKay, and Nova Southeastern University.

Details